Privacy Policy

Information Collection
Max Custom Media is the sole owner of the information collected on MaxRacks.com. Max Custom Media collects information from our users at several different points on our Web site.

My Profile
In order to make a purchase on our website, you must first create an account with Max Custom Media. We will ask you for the following information:

Name
E-mail address
Mailing address
Telephone number
Personal preferences.
You choose your own username and password to use for all future member services on the site.

Profile
We store information that we collect through cookies, log files, clear gifs, and/or third parties to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. We do not share or sell your profile with other third parties.

Cookies
A cookie is a piece of data stored on the user's computer tied to information about the user. We use both session and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.

Log Files
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a tracking utility that uses log files to analyze user movement.

Special Offers, New Product Offerings, & Announcements
We send all new members a welcoming email to verify their username and password. Established members will occasionally receive information on special offers and new products. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out sections.

Online Newsletters & Direct Mail
If a user wishes to subscribe to our online newsletter or paper catalog, we ask for contact information such as name, email address, and postal address. Out of respect for our users privacy we provide a way to opt-out of these communications. Please see the Choice and Opt-out sections.

Service Announcements
On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send members an email. Generally, members may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.

Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)
We use aggregate information from traffic patterns, demographic surveys, & IP addresses to tailor our site. Occasionally, we will share aggregated demographic information with our partners to develop marketing and advertising plans. This is not linked to any personally identifiable information.

Sharing Personal Information
MaxRacks.com may share the personal information you provide in the My Profile section with carefully screened partners and affiliates. This allows us to bring you special offers and services, discounts, new product offerings, and announcements. Out of respect for our users privacy we provide a way to opt-out of these communications. Please see the Choice and Opt-out sections.

Choice/Opt-out
Our users are given the opportunity to 'opt-out' of having their information used for purposes not directly related to our site at the point where we ask for information. For example, our profile form has an 'opt-out' mechanism so users who sign up, but don't want any marketing material, can keep their email address off of our lists.

Users who no longer wish to receive our promotional announcements and newsletters may opt-out of receiving these communications by 1) Replying to unsubscribe in the subject line in the email, OR 2) Visit the My Profile page and edit appropriate section OR 3) Contact us at ecards@MaxRacks.com OR 5) Clicking on the unsubscribe link at the bottom of all of our emails OR 4) Mail a letter to Max Custom Media, 32 West 39th Street, 8th Floor, New York, NY 10018.

Links
This Web site may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Sweepstakes & Contests
From time-to-time our site requests information from users via sweepstakes or contests. Participation in these sweepstakes or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be used to notify the winners and award prizes and may be shared with sweepstake sponsors. MaxRacks.com will post the winning and runners up entries on our website with the name of the person that submitted the entry.

Security
This Web site takes every precaution to protect our users' information. When users submit sensitive information via the Web site, their information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information (such as mailing address and phone number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desk. When they return, they must re-enter their password to re-gain access to user information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices and are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users' information is protected. Finally, the servers that store personally identifiable information are in a secure environment in a locked facility.

If you have any questions about the security at our Web site, please send an email to ecards@maxracks.com.

Correcting/Updating/Deleting/Deactivating Personal Information
If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can be done at the My Profile section on the site or by emailing us at ecards@maxracks.com.

Notification of Changes
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.